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A Heuristic Evaluation

Adobe Creative Cloud Express

Red Stoplight Icon

Objective

Investigate which usability issues
exist on Creative Cloud Express

Diagnose usability issues and provide recommendations for how issues can be resolved in order to improve the user experience of using CC Express.

Skills

UX Research
Content Strategy
Prototyping

 

Tools

Excel
Adobe Illustrator
Adobe XD

 

Team

Solo Project

Duration

One Week

Client

Passion Project

Adobe CC Express

Adobe Creative Cloud Express is a recently launched product designed to serve as a task-based app for those looking for a design platform that has a low barrier to entry. CC Express is task based with drag-and-drop technology. 

CC Express offers a simplified feature set that is familiar to Adobe users and includes solutions for creating social media posts, invitations, logos, and more. 

 
 
 

Methodology

A heuristic evaluation is a method for providing quick feedback that can be converted into a list of action items to solve.

Heuristics and Severity

The heuristic evaluation followed Nielsen's 10 heuristics (rules) for good interface design and were ranked by their severity 1-4. 


Severity Rankings for Usability Issues

Major Problem Icon
Problem Icon
Minor Problem Icon
Cosmetic Problem Icon

4: Major Problem: The issue is major and fixing it is a high priority

3: Problem: The issue causes pause in the user flow and should be fixed

2: Minor Problem: The issue is minor and fixing it is a low priority

1: Cosmetic Problem: The issue does not present that severe of a usability issue and therefore only needs fixing if time allows for it 

Visibility of System Status

H1 Icon

Match Between
System and Real World

H2 Icon

User Control and Freedom

H3 Icon

Consistency and Standards

H4 Icon

Error Prevention

H5 Icon
H6Icon

Recognition not Recall

Flexibility and
Efficiency of Use

H7 Icon
H8 Icon

Aesthetic
and Minimalist Design

Help Users Recognize, Diagnose and Recover

H9 Icon

Help and Documentation

H10 Icon
 

Top 10 Usability Issues Identified

Bug

Tutorials link directly to unavailable content

H7

Wish for a step in the download flow to rename my project

H5

Flow interrupted by prompt advertising ability to edit PDFs

H7

Want ability to bring in work from other Adobe CC products 

H1

Libraries without templates or assets shouldn't be listed

H7

Users should be prompted to create a logo if not uploaded

major problem
problem
problem
problem

H2

Wan explanation of what a "Library" is on CC Express

H4

Confused by filtering options when viewing all templates

H4

Too many prompts meaning the same thing

H3

Unclear what the best way to exit a project is 

H1

"Start from" button is confusing without context 

H1

Libraries without templates shouldn't have template pages

minor problem
minor problem
minor problem
minor problem
minor problem

Bug 

Error in header, repetition of the word "template"

cosmetic problem
major problem
problem
minor problem
 

Recommendations

Information Architecture Issue

           Severity Ranking: 2

           Heuristic Violated: H5 - Error Prevention

Search suggestions should be distinguished between template types and template themes.



Current State

Minor Problem Icon
he5-small_4x.png
CC Express Search Current State

User Workflow Issue

                    Severity Ranking: 3

                    Heuristic Violated: H7 - Flexibility and Efficiency of Use

The user's workflow should include a step in the process to rename their project before they choose to download it.
 


Current State

Problem Icon
h7Icon_4x.png
CC Express Project Current State

Information Architecture Issue

           Severity Ranking: 1

           Heuristic Violated: H5 - Error Prevention

Filtering options contain multiple categories. It may be less confusing if they are instead separated so you could filter by things like color and topic.



Current State

he5-small_4x.png
Cosmetic Problem Icon
CC Express Template Current State