c.etz
A Heuristic Evaluation
Adobe Creative Cloud Express
Objective
Investigate which usability issues
exist on Creative Cloud Express
Diagnose usability issues and provide recommendations for how issues can be resolved in order to improve the user experience of using CC Express.
Skills
UX Research
Content Strategy
Prototyping
Tools
Excel
Adobe Illustrator
Adobe XD
Team
Solo Project
Duration
One Week
Client
Passion Project
Adobe CC Express
Adobe Creative Cloud Express is a recently launched product designed to serve as a task-based app for those looking for a design platform that has a low barrier to entry. CC Express is task based with drag-and-drop technology.
CC Express offers a simplified feature set that is familiar to Adobe users and includes solutions for creating social media posts, invitations, logos, and more.
Methodology
A heuristic evaluation is a method for providing quick feedback that can be converted into a list of action items to solve.
Heuristics and Severity
The heuristic evaluation followed Nielsen's 10 heuristics (rules) for good interface design and were ranked by their severity 1-4.
Severity Rankings for Usability Issues
4: Major Problem: The issue is major and fixing it is a high priority
3: Problem: The issue causes pause in the user flow and should be fixed
2: Minor Problem: The issue is minor and fixing it is a low priority
1: Cosmetic Problem: The issue does not present that severe of a usability issue and therefore only needs fixing if time allows for it
Visibility of System Status
Match Between
System and Real World
User Control and Freedom
Consistency and Standards
Error Prevention
Recognition not Recall
Flexibility and
Efficiency of Use
Aesthetic
and Minimalist Design
Help Users Recognize, Diagnose and Recover
Help and Documentation
Top 10 Usability Issues Identified
Bug
Tutorials link directly to unavailable content
H7
Wish for a step in the download flow to rename my project
H5
Flow interrupted by prompt advertising ability to edit PDFs
H7
Want ability to bring in work from other Adobe CC products
H1
Libraries without templates or assets shouldn't be listed
H7
Users should be prompted to create a logo if not uploaded
H2
Wan explanation of what a "Library" is on CC Express
H4
Confused by filtering options when viewing all templates
H4
Too many prompts meaning the same thing
H3
Unclear what the best way to exit a project is
H1
"Start from" button is confusing without context
H1
Libraries without templates shouldn't have template pages
Bug
Error in header, repetition of the word "template"
Recommendations
Information Architecture Issue
Severity Ranking: 2
Heuristic Violated: H5 - Error Prevention
Search suggestions should be distinguished between template types and template themes.
Current State
User Workflow Issue
Severity Ranking: 3
Heuristic Violated: H7 - Flexibility and Efficiency of Use
The user's workflow should include a step in the process to rename their project before they choose to download it.
Current State
Information Architecture Issue
Severity Ranking: 1
Heuristic Violated: H5 - Error Prevention
Filtering options contain multiple categories. It may be less confusing if they are instead separated so you could filter by things like color and topic.
Current State
